What is natural language processing (NLP)? It is a branch of artificial intelligence that helps computers understand, create, and use human language, making it important for tech used by virtual assistants. It is the only way for them to understand your request and respond just like a human would. So, what are the applications of natural language processing AI?
Automated Tasks
Chatbots can be powered by the tech to handle various routine tasks, for instance, they can understand multiple requests and using the entries in their database, and come up with a response.
Improved Keyword-Matching Search
AI to understand text can also match searches by breaking down the word according to the context. They match synonyms like ‘car’ and ‘automobile,’ which goes a long way in making search engines more accessible by various people, including professionals.
Search Engine Optimization
Did you know that search engines also use NLP for ranking? The tool helps your business rank higher, bringing more traffic to your site.
Market Insights
NLP comes in handy to help you understand the language used by your customers, this way, it is easier to understand their needs and how best to communicate with them. The system provides you with crucial information you can use for your sales strategies and when designing your products.
Social Media Analysis
For businesses with heavy social media interaction, it may be hard to understand what the customers are collectively saying because you cannot go through all the comments and reactions. However, using NLP, the system can easily analyze large volumes of such data and give you the customer satisfaction rate in real time.
Boost Your Business With the Help of Professionals
Natural language processing AI is one of the most thrilling aspects of modern technology that can help you improve your business in many ways. We are here to help you understand all the benefits of AI for your brand.